Powering Connections
Since 2011
Our Journey
Founded in 2011 by Mr. Bhanwar Lal Choudhary and Mr. Om Prakash Choudhary, our journey began with a clear vision — to create reliable, high-quality cable solutions for India's rapidly growing electrical industry.
Our first manufacturing unit was established in Friends Colony, Shahdara, Delhi, where operations began with a single machine and an unwavering determination to succeed.
In the early years, key raw materials such as PVC, aluminium, and copper were sourced externally. Despite limited resources and numerous challenges, the company steadily progressed through dedication, quality manufacturing, and strong customer relationships.
Growth & Expansion
A major milestone came during 2017–2018 with the establishment of PolySure Wires Pvt. Ltd., significantly strengthening our presence in the electrical cable manufacturing industry.
What initially began with the production of Submersible Cables and Aluminium 3-Core & 4-Core Round Cables has now evolved into a comprehensive cable manufacturing operation, producing a wide range of electrical and high-performance cables.
Today, we manufacture almost every category of electrical wire and cable, including advanced transmission and power cables, serving multiple industries across India.
Manufacturing Strength
First cable manufacturing unit established in Delhi
New cable manufacturing plant started in Bakrol, Ahmedabad
In-house PVC production plant launched to ensure quality control and supply stability
Expansion into MCB manufacturing in Delhi
Upcoming Aluminium manufacturing plant in Ahmedabad
Current Manufacturing Network
2 Plants in Delhi
Cable & MCB Manufacturing
2 Plants in Ahmedabad
PVC Production & Cable Manufacturing
1 Upcoming Plant
Aluminium Plant in Ahmedabad
Market Presence
With continuous innovation and an unwavering commitment to quality, we have built a strong distribution network across India. Our cables are trusted for their performance, durability, and safety, making them a preferred choice for electrical contractors, industries, and infrastructure projects.
Our Vision
Our vision is to become a globally recognized electrical cable manufacturer, delivering advanced, high-quality, and reliable wiring solutions that power homes, industries, and infrastructure around the world.
The Four Brothers
Managing Director
Mr. Bhawar Lal Choudhary
Driven by legacy and powered by innovation, the four brothers continue to lead the company with strong values, technical expertise, and a shared commitment to excellence — shaping the future of the cable industry.
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